Did AI sharpen your customer testimonial into something they never said?

Suppose a customer writes: ‘Once I learned the settings, it helped with our weekday bookings.’ You ask an AI to make it punchier and get: ‘It handles our bookings effortlessly.’ The first describes help after some learning. The second promises an easy handover. That is a different experience, not a shorter sentence. The FTC's existing US endorsement guides distinguish paraphrasing from presenting someone's exact words, including through quotation marks. They also say an endorsement must not be taken out of context or reworded to distort the person's opinion or experience. These are longstanding advertising principles, not a new AI-specific rule. I'd ask the assistant to suggest an unchanged excerpt, with the full original beside it for review. Check whether the cut removes a condition the next buyer needs. If the quote won't fit the card without losing that condition, change the card. The example here is invented, not a customer report or a test of a particular tool. Someone buying before a busy weekend would want to know about those settings.