Does your AI review helper ask unhappy customers to stay private?

A review helper can make a business look better without writing a single fake review: give happy customers a public review link and send unhappy ones to a private feedback form. The complaints still exist. The next buyer just has less chance of seeing them. The FTC's existing staff Q&A says asking only customers you think are happy for reviews is not specifically prohibited by its Consumer Reviews and Testimonials Rule, but could violate the FTC Act. That is a distinction worth keeping; this is not a new ban on every review-request tool. Before enabling an AI review helper, I would run two test customers through it—one pleased, one disappointed—and compare the invitations. Both should get the same opportunity to leave a public review. Offer help with the complaint, certainly. Do not make private help the substitute for that opportunity. That is a proposed buying check, not a finding about a named vendor. Does the tool help you hear from customers, or help future customers hear only the flattering bits?