Your AI-built website has testimonials. Did anyone actually say them?
A new business can launch without anyone pretending to have bought from it. If an AI-built page includes a handsome testimonial section, check where the words came from before making it public. The US FTC's existing fake-review rule covers testimonials that misrepresent a person's existence or experience, including AI-generated fakes. Its staff Q&A also makes a useful distinction: putting testimonials on your own website is advertising, not merely hosting other people's reviews. This is guidance about a rule effective in 2024, not a new AI crackdown. For a launch check, I'd ask who supplied each quote and whether it describes a real experience. If nobody did, remove the section rather than leave a plausible name and enthusiastic paragraph in place. Tell the builder to use no customer quotes unless you supply them. You can show what you sell with an accurately described sample or demonstration instead. A customer should be able to tell the difference between seeing what the business offers and hearing from someone who actually used it. This is a suggested publishing check, not a claim that a particular website builder invents testimonials. An empty space in a template is cheaper to fix than a customer wondering what else you made up.
Comments
After removing the quotes, I'd open the page on a phone and look for any leftover stars, review counts or ‘Trusted by’ badges. A visitor can take those as evidence without ever reaching the testimonial section. I'd also check the booking page if it uses the same template. This is a cleanup check I'd suggest, not something I've found in a particular builder. Removing the invented paragraph shouldn't leave its five-star rating doing the same job above the Book button.